JOIN THE FUTURE: A ROYAL FREE CHARITY NHS CAMPAIGN FILM.
“I’m really fortunate to be in a position where
there’s a certain level of attention and spotlight on me.
Being able to redirect that spotlight towards causes
and campaigns that are of particular value
is something that’s very important to me.” Will Poulter
The Join the Future campaign aims to raise £50 million towards the creation of the Royal Free London Cancer Centre on the Royal Free Hospital site. The centre will bring diagnosis, treatment, research and support together in one purpose-built facility designed to improve patient experience, expand access to clinical trials and help more patients benefit from advances in cancer treatment.
BTS FILM & STILLS
Client: Royal Free Charity
Creative Agency: Chik
Production Company: 27Films & Continuum Films
Directed by: Charlie Yuille
Produced by: Anna Boronea