Off Ground - Music video
 

“Off Ground” by shy gui featuring Masha explores the theme of technology merging with humanity under the form of sentient AI.

Shy gui’s musical project centres on the premise of a simulated artist as a visual interface for a real artist, aiming to challenge the concept of what we consider an artist in a post-AI reality. The music video was shot at Klatch Studio and on the virtual production stage at Garden Studios, utilising a practical hologram of the artist, with no additional VFX in post-production.
 

Artists – shy gui & Masha Vukicevic

Director & Producer – Anna Boronea
Producer - Lou Robinson

DoP – James Furr

1st AC & Steadicam Op – Sam Kemp

Editor – Stefano Moscone

Colourist – Will Arcinas

Set Dresser & Stylist – Ishavishali Chandrakumar

VP Technician – Mara Rosianu

Technical Artists – Liam Wedge, Callum Henry & Mark Pilborough-Skinner

VFX Artist – Callum Henry