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OAKLEY - BE THE CHOSEN ONE

Have you ever thought about

turning the Oakley logo into a UFO? πŸ›ΈπŸ‘€

Well... we did.

Be The Chosen One turns the Barbican into a sci-fi location, transforming London’s iconic brutalist architecture into something futuristic, mysterious and distinctly otherworldly.

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At the centre is a brilliantly simple visual hook: the Oakley “O” reimagined as a UFO. It’s instantly recognisable yet surreal enough to stop you in your tracks, giving the film a striking visual identity and a sense of scale that feels far bigger than the location itself.

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The result sits somewhere between fashion advertising and sci-fi cinema: sleek, atmospheric and unexpected.

BTS FILM

Brand: Oakley

Production Company: 27Films

VFX: Artistibuilding

Director: Stefano Moscone

Producer: Anna Boronea

DoP: Rishan Pithwa

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